Be fearful when others are greedy, and be greedy when others are fearful.

“A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful. And most certainly, fear is now widespread, gripping even seasoned investors. To be sure, investors are right to be wary of highly leveraged entities or businesses in weak competitive positions. But fears regarding the long-term prosperity of the nation’s many sound companies make no sense. These businesses will indeed suffer earnings hiccups, as they always have. But most major companies will be setting new profit records 5, 10 and 20 years from now.” Op-ed for The New York Times, “Buy American. I am.” October 16, 2008, Warren Buffett

 

While Buffett is wrong about some things, he is right about this. It just may take some time.